Studying the Media Rather Than Simply Consuming It Essay

Studying the Media Rather Than Simply Consuming It Everyday we encounter the media in some form. It could be waking up to the sound of the radio, or passing billboards in the streets or simply just watching television. They are a lot of different forms of media, for example, verbal or written media, visual media and aural media. Examples of media would include newspapers, magazines, film, radio, television, billboard advertisements as well as the internet. Media studies came about because of the developments in mass communication and it provokes the generation of exigent questions about what we think we know as well how we came about knowing it. There are always changes in the media and the term â€Å"media† refers to the many ways†¦show more content†¦The second reason is exemplification, as it aims to exemplify a certain aspect of a theory. Notoriety is another reason why studying the media text is important as it helps us think about social, political and cultural contexts. Text on it’s on is already somethi ng that is rather interesting but with its notoriety it reveals much more about their conditions of production as well as consumption. The forth reason is turning points, which can be included under notoriety, but texts can be vital without notoriety. Finally, comes aesthetic value, and it is a way of judging texts and making meanings out of them (Bazalgette, 2000). One of the most important influences in media studies is self and experience in a mediated world. The self is seen as a product of the symbolic systems which precede it (Thompson, 1995). A person’s sense of identity and capacity to make sense of the world around us is said to be an outcome of a symbolic project. In short, this means, self-identity is the result of a project that a person forms out of the available symbolic materials to merge into a logical explanation of who oneself is. However, there are of course controversies to how the media construct our personal lives and the role it plays as well as the views of the world about it (Thompson, 1995). Critical approaches to media studies are developed through different types of theories. EuropeanShow MoreRelatedWhy Is It Important to Study the Media, Rather Than Simply Consume It?1663 Words   |  7 PagesEveryday we encounter the media in some form. It could be waking up to the sound of the radio, or passing billboards in the streets or simply just watching television. They are a lot of different forms of media, for example, verbal or written media, visual media and aural media. Examples of media would include newspapers, magazines, film, radio, television, billboard advertisements as well as the internet. Media studies came about because of the developments in mass communication and it provokesRead MoreThe Interpretive Approach For Communication855 Words   |  4 PagesInterpretive Approach is the one that suits me the best. Why you might ask? Simply put, it just makes sense. The interpretive Approach, also referred to as the Humanistic Approach, is looking at communication th rough a system of thoughts that celebrate human nature and it’s potential. Simply put, this approach looks specifically at human nature as it pertains to a specific person, or specific group, as a whole rather than the general consensus. As with the other methods, the Interpretive ApproachRead MoreHow Do Television Advertisements Affect People s Food Choices And Its Significance1415 Words   |  6 Pagesand they will generally reach for more convenient and processed foods. As children are surrounded by technology, the most significant way food-marketing companies maximize their profits is through marketing and advertising their products on social media and television. Throughout this investigation, the effects of these advertisements will be researched and established. Childhood obesity can cause physical, social and psychological problems in both childhood and adolescence. Obesity is related toRead MoreWhy is important to study the media, rather than simply consume it?1631 Words   |  7 PagesThe media is a dynamic entity inherent in society that is both powerful and important. It demonstrates this by playing a vital role in the development of a person s perspective on political, economic and socio-cultural issues. This consequently helps to shape individuals viewpoints of the world and define their lives through the interpretation of media texts. (Newman, 2004). Bazalgette supported Newman s point by stating Media studies open up your understanding of how things work, how peopleRead MoreYouth Marketing1668 Words   |  7 PagesAfter a moving target by Jo Bowman  Ã‚  Ã‚   5-Nov-04, 08:49 Asia s youth may be a moving target but targeted traditional media, from print to radio, can still work Parents used to bemoan the fact that their kids were constantly glued to the set; now they despair that young people don t seem to focus on anything for more than a few minutes. Sure, they re still watching TV, but no longer are they couch potatoes, absorbing everything that flashes across the screen; they re flicking channels, flickingRead MoreHow Do Television Advertisements Affect People s Health And Its Significance1684 Words   |  7 Pageseat, and they will generally reach for sweet things or fast food. As children are surrounded by technology, the most significant way that food-marketing companies maximize their profits is through marketing and advertising their products on social media and on television as these the most commonly used by everyone. Throughout this investigation, childhood obesity and the affects of television advertisements on individual’s food choices. Childhood obesity can cause physical, social and psychologicalRead MoreCMNS 301 Final Essay: Studying Media In The Context of Everyday Life2824 Words   |  12 Pagesï » ¿CMNS 301 Tuesday, November 26th 2013 Final Essay After reading â€Å"Adolescent Room Culture: Studying Media in the Context of Everyday Life† by Jeanne Steele and Jane Brown, study the uses and gratifications of literature. Have a look at your life. Where do practice and theory seem to match up, and where do they pass like ships in the night? Keep a â€Å"media uses and gratifications† diary for you and your family or friends for a week. Use the diary as raw material for your study. Organize the diaryRead MoreThe Reality Of The Real Housewives Of Orange County Essay1736 Words   |  7 Pagesstereotype. â€Å"Stereotyping is the process of distorting the portrayal of some social group in social media†(Grossberg 238) and in this case, the stereotype of women being nothing but possessions to men is demonstrated. As a matter of fact, the show’s â€Å"name alone degrades women to the standard of subordinate home makers†(Swantek). The producers clearly demonstrate that the women do not work or have job s, but rather they use the support of their husbands to live extravagantly lavish lifestyles. FurthermoreRead MoreEgypt And Mesopotamia Similarities1368 Words   |  6 Pagesto praise their gods. Sumerians which were the people that lived in Mesopotamia created a simply way to record information and laws written by officials. Their earliest system of communication was through pictograms which were pictures that represent objects. Then came the ideograms which were â€Å"pictures drawn to represent ideas or concepts† (8). Later on the picture began to stand for a word rather than the object it is depicting. The Sumerian writing system is formally known as the cuneiform whichRead MoreRhetorical Analysis Of James Hikins And Richard Cherwitz s Piece The Engaged University Essay1559 Words   |  7 Pageslanguage rather than from a textbook. As a result, Hikins and Cherwitz believe that everything is interconnected and the context is created by the day to day discussions about the topic at hand. It is through that discussion the individuals generate values and create meaning to certain things. I learned a long time ago that the education system revolves around exams and obtaining a good grade in order to attend a good university. It was not only our teachers, but our parents and the media putting